Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques listed below work to drive motivated traffic to your website and allow you to compete more effectively.
With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For example, if you sell vintage wines, you would bid on the keyword "vintage wine", hoping a user would type those words in the search engine, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page. You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords, craft and place ads that extend your marketing reach cost-effectively.
Interactive advertising uses banner ads, Flash presentations and other interactive media to elicit active participation from recipients. They promote your products and services and educate prospects. If well crafted, interactive advertising allows you to engage consumers in direct and personal ways. And, they enable a sophisticated dialogue between you and your prospects which may affect buying decisions. We help by producing quality presentations and online ad campaigns.
E-mail marketing , which includes e-mails and online newsletters, is a form of permission-based, relationship marketing. Once people opt to receive periodic announcements about your products and services, you have the opportunity to convert prospects, retain customers and create value for your business. We help you build cost-effective e-mail campaigns that extend your brand while establishing lasting relationships with customers. Blog marketing . A blog is a regularly updated collection of content. From a business marketing view, blogs offer many benefits. Chief among them is that blogs provide an easy way to introduce fresh, relevant content to your site on a regular basis. F resh content attracts more attention from the search engines therefore your site will likely have a higher ranking with a blog than without one. Our services range from helping you develop a blogging strategy, integrating a blog into your website to even ghostwriting blog content.
White paper marketing. White papers are designed to promote your business solutions as they relate to a specific topic. They also help position your business as a leader in a specific field or industry. And, since white papers are distributed typically after a prospect’s contact information is collected, they can be very effective lead generators. From researching and writing white paper content to helping you collect leads, we show you the power of this medium.